A very simple mantra, “To stay viable you have to be visible”. Simple to say, but challenging to achieve?

Competition is fierce, customers can be unpredictable, & external factors like economic downturns or changing regulations can feel overwhelming. But while challenges are inevitable, the way a business owner responds, can make all the difference.

Networking is more than just exchanging business cards or adding new connections on LinkedIn. It’s really about cultivating meaningful, long-term professional relationships. The quality of the questions you ask can determine whether a conversation or a relationship remains surface-level or develops into valuable opportunities.

Even for the most experienced of us attending a new networking event can be a daunting proposition.

It takes a lot of time, dedication & effort to build your brand & your business reputation. It is one of the most valuable assets you can have when doing business. It influences customer decisions, attracts talent, secures partnerships, & can differentiate you & your business in a crowded marketplace.

How Often Do You Hear People Say "Networking Doesn't Work"?

I take this to mean seeking & achieving a sense of meaning, purpose & belief in something outside of your own self. What the ‘something’ is, of course, is different for each of us. Whether it’s community, faith, parenting, our work, as a career, or as part of a group or organisation, being part of something outside of our own immediateness has a significant impact on our sense of self, & our experience of the world. Research tells us that people who have meaning & purpose in their lives are happier, feel more in control & get more out of what they do. They also experience less stress, anxiety & depression. [1]

Wrong! However, it is an investment in one’s business & a marketing strategy like no other. It creates personal, meaningful & compelling relationships, where building your trust factor is crucial to your success.

...even when out & about networking this should be no different.