Even for the most experienced of us attending a new networking event can be a daunting proposition.

It takes a lot of time, dedication & effort to build your brand & your business reputation. It is one of the most valuable assets you can have when doing business. It influences customer decisions, attracts talent, secures partnerships, & can differentiate you & your business in a crowded marketplace.

How Often Do You Hear People Say "Networking Doesn't Work"?

I take this to mean seeking & achieving a sense of meaning, purpose & belief in something outside of your own self. What the ‘something’ is, of course, is different for each of us. Whether it’s community, faith, parenting, our work, as a career, or as part of a group or organisation, being part of something outside of our own immediateness has a significant impact on our sense of self, & our experience of the world. Research tells us that people who have meaning & purpose in their lives are happier, feel more in control & get more out of what they do. They also experience less stress, anxiety & depression. [1]

Wrong! However, it is an investment in one’s business & a marketing strategy like no other. It creates personal, meaningful & compelling relationships, where building your trust factor is crucial to your success.

...even when out & about networking this should be no different.

By Taking The Route To Innovate.

Are you burning the candle at both ends? Do early starts & late nights leave you feeling exhausted & overwhelmed? A familiar metaphor for many small business owners who are run ragged looking for opportunities & sales, where the potential to being burnt out has a huge, detrimental impact on our physical & mental health.

As a small business owner, you will be told left, right ¢tre that collaboration is the key to building a successful business.